Research Infrastructure for Social Data and Digital Platforms.

The digital transformation challenge

The next decade will see a new wave of digital transformation and many challenges in the way data, communication and digital platforms operate. Large-scale online data has the potential to substantially contribute to the capacity of business, government and the community to understand and address Australia’s major social, economic and public policy challenges.

Yet despite the vast quantities of social data now circulating, our capacities to analyse large-scale social data are still very limited. There is also a need to develop new skills in digital research and data analysis among researchers in Australia.

The Australian Internet Observatory will address this challenge and provide world leading research facilities for the Australian community. Using innovative methods of collecting and analysis data, such as data donations and crowdsourcing, combined with machine learning, natural language processing and other tools, the Australian Internet Observatory will support research on critical national issues from the distribution of misinformation to the patterns of everyday engagement with business, culture and science, the flows of communication in emergencies and humanitarian crises, and the dynamics of political conflict and consensus.

The Australian Internet Observatory will

“provide tools and resources to deliberately gather and analyse online user experience data, dramatically extending access to social media data beyond the small group of specialists who currently work in the field. …Such a capability would enable researchers across HASS and science, technology, engineering and mathematics (STEM), as well as government, industry and civil society to benefit from the insights derived from social data.”

National Research Infrastructure Roadmap 2021

Key Elements

Social and Platform Data Sourcing

  • Text, images, video, audio, structured data, geospatial data, algorithms

  • APIs, data donations, generative AI, synthetic data

Data Laboratory

  • Dashboards, software, machine learning, natural language processing tools, compute, cyber range and emulation environments

Data linking

  • Data labelling, harmonization,

  • Vocabularies and identifiers

  • Interoperability and linked data

Compute and storage

Access and authorization

Governance, ethics and training

Research projects using data donations

Australian Search Experience

Assessing the personalisation of search results from major recommendation engines. An ADM+S research project.

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Promotion for Australian ad observatory participants

Australian Ad Observatory

Uncovering the hidden world of targeted advertising on facebook and social media platforms. An ADM+S research project.

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US National Internet Observatory

The National Internet Observatory aims to help researchers understand how people behave online and how platforms structure what people see.
Hosted at Northeastern University and supported by the National Science Foundation.

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Institutional Partners

  • RMIT University

  • Queensland University of Technology

  • University of Queensland

  • The University of Melbourne

  • Swinburne University of Technology

  • Deakin University